Because even entrepreneurs like some humour in their self-help book!

Jonny and Cat escape their boring corporate jobs only to become lost in the competitive small business arena, where a sparkling personality can be as important as a must-have product.

Will they find enough work to pay for the necessities of life like beer and shoes? More importantly, will they get together for the last dance when they are battling with suspicious wedding photographers, wannabe millionaires, kinky boots, curry-based medicines, a farting dog, the sexy Argentinean tango and a shy matchmaker?

It's romantic comedy meets self help book in this fast-paced introduction to using social and business networking sites to start up your own business. Ideal for anyone who has ever considered taking the ultimate step of backing themselves all the way to start up their own business, or even armchair entrepreneur fans of  The Apprentice or Dragons Den.

When you work for yourself you need to convince a wide variety of people to parting with their money for your product or service. The book explores the challenges of developing your product and service and the difficulties of making people like you enough in a short period of time to buy from you. It's not something you can do alone, it really does take teamwork.

You can buy Tango via Amazon UK or US, or buy a signed copy direct from Russ via the promotion below.

Read reviews about Tango and see what successful entrepreneurs, bohemians and romantics have to say about the book.

Read sample chapters of Tango via the pdf file below.

Download the free e-book Teamwork to Tango - the debrief via the pdf file below.